![]() I hear folks complaining that they are pricing themselves out, but they still dominate the 1:6 market. Regardless of what any of us think in terms of our own preferences, the bottom line will come down to the market. Although I would not be surprised by $110-$120 if the rest of the industry is sitting around $80-$90, provided they are really showing something revolutionary. I also highly doubt they would enter the market with a $150+ price point, because most collectors would just pay the extra for 1/6. While I know collectors would hem and haw about siphoning off resources that could be put to more 1:6 figures, which was my initial reaction, the reality is HT would probably initially expand resources to develop the lines and then balance based on ROI. Compare some of the earlier HT releases with what they can do these days. As for tailoring, they may be looking at mixed materials or other techniques vs. I'm sure HT would be able to significantly improve on the Batman and Catwoman figures from almost a decade ago. The amount of detailing is pretty amazing. 3D printing and manufacturing technology has improved in leaps and bounds over the past few years. However, HT would no doubt bring leading edge technology and artisanship. Tailoring and materials are also a concern. I don't expect 1:12 to look as good as 1:6, as you are talking about a smaller canvas to work with. Will just have to see what happens.įor me the operative word is "revolutionize." Up until this point I haven't had any interest in 1:12 whatsoever (I had to look up Mezco). So my "#&$% No!!!" has pretty much done a 180. Similarly, this applies to things like Jabba's Palace, Iron Man's Hall of Armor, and the Batcave. For example, I've been hoping someone produces a bridge display for QmX's TOS line, but a 1:12 scale would be more doable and only require 1/4 the space. On top of that, more ambitious displays can be space eaters. The reality is 1:6 pricing has gotten out of hand in the last few years, with even the average HT figure closing in on $250. Smaller producers and other parts of the industry would also follow suit (Phicen bodies, environments, accessories, special display bases, etc.). I would imagine that other producers would quickly scramble to secure their top licenses (Ghostbusters/Blitzway, LotR/Asmus, GoT/Threezero, Star Trek/QmX) unless HT has already beat them to it. I'm sure HT will have factored in some cannibalization, but that would easily be offset by increased sales. While I'd continue to collect 1:6, I'd probably shift focus and only buy main characters in 1:6 for more museum style display (beauty and detail) and everything else in 1:12 for diorama style display (action posing, team lineup, and/or scene recreation). * Show off some 1:12 vehicles, special figures and/or environments (X-Wing Fighter, Hulkbuster, '66 Batmobile, Alien Queen) * Show high resolution comparison photos of prototype 1:12 figures beside 1:6 figures (portraits, bodies, outfits, articulation, accessories) * Price typical figure at $100-$110 (larger figures and DXs would of course be more) * Sneak at least five (preferably 10+) characters per line with a 2019-2020 release schedule * Announce Major Licenses such as Star Wars, Marvel, DC, Predator, Terminator, Aliens, etc. If HT is indeed planning to expand into 1:12, here's what would get my attention: Such a move would no doubt create ripples across the industry as well as attract collectors who don't own, and have never considered, a single 1:12 figure. Sure there are already companies producing 1:12 figures, but if any company can revolutionize and "super energize" the scale it's Hot Toys. ![]() Given the time, money, and space investment I have in 1:6, my initial reaction was "Are you friggin' kidding me? #&$% No!!!" That said, the more I've thought about it, the more I can see the appeal of 1:12 scale, especially for diorama scene building-smaller, less expensive figures, vehicles, and environments. With Hot Toys teasing a "major announcement" in 2019, there's been speculation that it could be 1:12 scale.
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